Espolòn Tequila was releasing Flor de Oro- their first ever spirit tied to Día de Los Muertos, and wanted to make a big splash IRL for the holiday.
We worked closely with Met Gala floral artist Raúl Àvila to create a larger-than life "living" ofrenda in Grand Central Station, promoting the spirit as well as authentically paying tribute to the holiday.
Coverage by Forbes
Coverage by Forbes
Spirits Journalist Seeding Kits
PR Buzzsheet
