Espolòn Tequila was releasing Flor de Oro- their first ever spirit tied to Día de Los Muertos, and wanted to make a big splash IRL for the holiday.
We worked closely with Met Gala floral artist Raúl Àvila to create a larger-than life "living" ofrenda in Grand Central Station, promoting the spirit as well as authentically paying tribute to the holiday.
Coverage by Forbes
Coverage by Forbes
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