We found that SweeTarts' most unique quality is the clear dichotomy between the candy's sweet and tart flavors. We decided to showcase this characteristic with backhanded compliments that pack the same punch.
Copywriter: Nina Stitt
Instagram AR Filter
During World Compliment Day on March 1st, we would launch the SweeTarts Compliment Filter- an Instagram AR filter that displays a random passive aggressive insult once the user starts recording.
Bittersweet Poem Generator
By simply entering in a first name, users would be given a unique passive aggressive poem, written just for them! 
Users would be encouraged to tag SweeTarts on social to share the poems they generated, and any feelings they may have regarding their outcome.

You may also like

Back to Top