Hi-Chew's social presence needed to become as interesting and whimsical as their incredibly devoted fanbase. 

I had the pleasure of getting to help bring lots of color and absurdity to America's favorite Japanese candy brand.
For more info on this guy, see the other Hi-Chew page!
For more info on this guy, see the other Hi-Chew page!
Full Feeds:
"World's Biggest Hi-Chew Stick" 
(Advent Calendar)

We had the opportunity to design and produce a limited edition advent calendar full of Hi-Chew candies and merch for a lucky few superfans. 

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