![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/5dde629a-3d39-4a43-928b-2a422a7a5310_rw_1920.png?h=7834af33459aa2cc8dff9b230d1bb213)
Hi-Chew's social presence needed to become as interesting and whimsical as their incredibly devoted fanbase.
I had the pleasure of getting to help bring lots of color and absurdity to America's favorite Japanese candy brand.
I had the pleasure of getting to help bring lots of color and absurdity to America's favorite Japanese candy brand.
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/984090de-5431-4068-8d74-b259ff372e82_rw_3840.png?h=c3df4d2e0550fe013607a6dd7c80319e)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/75e339f2-8c9b-4a76-9e09-212f81585c4d_rw_600.gif?h=6275a582f44b2212bfd05938eb6f92f8)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/d7898180-70be-4e61-b875-7c0f312197f2_rw_1200.png?h=d0e01eddf39e68e3ccda378fe7cda73e)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/51a041ba-c264-42e6-86c6-8881fbc47e2e_rw_600.gif?h=ff9b3e589a4f4dba6957c5edeffed324)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/9b7a353b-71a7-4a7a-9156-dd9b6353f21b_rw_1920.png?h=2c3e4b657e506f73d9cacc22c1067189)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/57b496bb-b90b-4c52-a952-026c3c9e4c5e_rw_600.gif?h=2b612ecfa3412424bfe49777ef52211b)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/8aa7d84d-aea2-4433-bef2-306efdb37833_rw_600.gif?h=012d0f36334dd31360372a22ecafc96f)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/3934d32d-c7df-4715-afca-f1d464e3c0b7_rw_1920.png?h=47388226bd41a6b62eb4ec1afa4adc9d)
![For more info on this guy, see the other Hi-Chew page!](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/067fc2b9-1b10-406f-92d4-a410779aa6b7_rw_1200.png?h=ea6da1339e8bfd8e6919a42d755679d6)
For more info on this guy, see the other Hi-Chew page!
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/eddb8616-ea4c-4a57-833f-ba6cae0c6df9_rw_1200.png?h=f813c4c7554326406f6673e7e6ada57e)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/52878824-4345-4b98-bb4b-f1d1a128a00d_rw_1200.png?h=9a6d495c408ac14178672a52fd02a032)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/dac44513-7c5f-4d93-837c-e97c1ce073e0_rw_1200.png?h=b4bc448cdbed77e2acb596c280ca7ca3)
Full Feeds:
"World's Biggest Hi-Chew Stick"
(Advent Calendar)
(Advent Calendar)
We had the opportunity to design and produce a limited edition advent calendar full of Hi-Chew candies and merch for a lucky few superfans.
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/47394787-43aa-4351-b466-e99bd215b37d_rw_1920.png?h=f0b60869b0074eaafe2d89f0a07c9abe)