We were challenged to create a brand experience for Heineken that aids a younger audience in creating fresher connections.
Full brief
Full brief
Our solution was Heineken AWOL Hour: a system that makes it easy for pub-goers to disconnect from the digital world and join in on IRL discourse with the power to create real change.
Strategy: Jo Rozycki
Copywriter: Tony Vacante
CBM: Allia McDowell
XD: Shaunak Patel
Copywriter: Tony Vacante
CBM: Allia McDowell
XD: Shaunak Patel
Connection Coasters
AWOL Hour App Interface
OOH
OOH
In-Bar
In-Bar
OOH
