![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/2cd71aac-2d6f-4636-8aaa-dafa8e4a6871_rw_3840.png?h=c33aff01dbe8da442907b00e797b7c04)
We were challenged to create a brand experience for Heineken that aids a younger audience in creating fresher connections.
Full brief
Full brief
Our solution was Heineken AWOL Hour: a system that makes it easy for pub-goers to disconnect from the digital world and join in on IRL discourse.
Strategy: Jo Rozycki
Copywriter: Tony Vacante
CBM: Allia McDowell
XD: Shaunak Patel
Copywriter: Tony Vacante
CBM: Allia McDowell
XD: Shaunak Patel
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/395eb72e-f9d9-46b5-8fba-3aed693ff4cf_rw_1920.png?h=16b97bb5634aa154e56823aad6f13212)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/be114e29-860d-4cd6-be32-eaedc7ff83c7_rw_1920.png?h=d902d70e48ecedfa9ec38896aabdc71d)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/11e60ef7-c63e-4620-be42-929b763865b6_rw_1920.png?h=c215aa60fcd1e72495ebf6401fb8474b)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/b76927c2-efe1-43fa-b75e-2adecac414bf_rw_1920.png?h=935da701707a8d8a74c533ae7e050cff)
Case Study Video
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/ccd8ab18-ca1e-4a47-8664-44a298df6aa5_rw_600.png?h=912f3c2aa3831a21e10db2e8f23af79e)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/3067d90c-47c8-4216-9955-b78ecc407d75_rw_1200.png?h=366eacb7dd53439d69ebe9686139722f)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/adafd6c7-4965-4843-8aa4-e1d4fe6d7a3f_rw_3840.png?h=3b1460e81ef422fa57753e2c794023b1)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/3cb94f75-f7cb-440e-bbb3-e5525343a9f4_rw_1920.jpg?h=06ec124b633693a19c78c9fc15d40f73)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/64b26999-51b5-450d-893a-7306f3915491_rw_1920.gif?h=afef1374d738b4c5a6205ea2fb7771ba)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/3a300104-40a5-4c89-b0bf-24b348e2c4f2_rw_1920.gif?h=ad8ead9c72bc1b28ef427de03760c6a8)
![Connection Coasters](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/bbe22add-8b13-4a16-ae29-54482a9f42f6_rw_3840.png?h=19e81efb77cb48d41c690b7d02d3b544)
Connection Coasters
![AWOL Hour App Interface](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/9d35bf04-9427-4e5e-b26d-d282e9525a86_rw_1920.png?h=f92882ae493b17be42ebd88838fde795)
AWOL Hour App Interface
![OOH](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/d99e3809-ad51-491c-a047-f5227a236a87_rw_1920.png?h=eb971cd62106a778e960dd2f2351bb43)
OOH
![OOH](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/4a12cd07-4f76-4e30-9102-6f917c415803_rw_1920.png?h=9e306e08079972fda7424c49c7be004c)
OOH
![In-Bar](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/0fab6202-bb01-495a-9fc6-0c2bb6badc82_rw_1920.png?h=ed60b2841fed17ae4c8c620962567965)
In-Bar
![In-Bar](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/adce53d3-cd20-4df3-a350-826c20a625f7_rw_1920.png?h=9dbd950d0f72e05ac5bfef337ac88b39)
In-Bar
![OOH](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/c7338aae-dfbe-4215-9fbb-ce427b797cc9_rw_1920.png?h=0d55da8258283d9d78da7aba80e26da1)
OOH
![OOH](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/ad976a33-8510-424c-b4d1-8df0bf1523cc_rw_1920.png?h=21c4b6d0382772756eaf56f2feb60ab8)