We were tasked with bringing a foreign restaurant concept to America with a completely new visual identity.
The restaurant in question: Le Relais de L'Entrecôte - a french comfort cuisine chain that serves only one dish: Steak Frites.
For our American rendition, we chose to keep many of the restaurant's core elements but also to upgrade the ambiance to be a bit more upscale.
For our American rendition, we chose to keep many of the restaurant's core elements but also to upgrade the ambiance to be a bit more upscale.
XD: Maryn Tan
Copywriter: Lucie Desvallés
Copywriter: Lucie Desvallés