I've learned that the life of a creative in advertising requires both thick skin and the ability to let go. These are pieces of campaigns that unfortunately had to be let go.
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/70a4cd30-a295-484c-ac44-4881749dd63b_rw_1920.png?h=a46f69e4f1e7a53e2ca2ba39bbc0cb79)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/9b9e63f6-1c90-422c-b282-f8be7077b418_rw_1920.png?h=82ae4b4fd5e7280992b7c7d0037d4b9f)
Label design and branding concepts pitched to a local brewery ahead of their release of their non-alcoholic ginger beer.
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/aa68daac-a964-4f0f-b7f9-38824e25ca15_rw_1920.png?h=6a77d356426268326462158da2f84e6b)
![Entirely custom mockup, this took entirely too long](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/05436606-db16-4bfd-b187-6f3679326fd5_rw_1920.png?h=d1445c31db0e6eae5db6d2dad68186fb)
Entirely custom mockup, this took entirely too long
![Same here](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/f65be71a-cb38-4c6e-8c76-d7cc7b65dda0_rw_1920.png?h=3ea2e8d4b5d56debcc0fb92cfaec0019)
Same here
![One of the most DIY mockups I've done](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/87327895-1e1a-4538-a371-00dd89146930_rw_1200.png?h=8711bf58bc75773a957038ca0fb65dd0)
One of the most DIY mockups I've done
![Stickers made for presentation day](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/68193619-b440-4a46-bd2d-c3dc9c8726e8_rw_1920.png?h=8218afb78c6969c6362262c19e23c3e5)
Stickers made for presentation day
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/51fe2ff0-1491-4baa-9047-7bf38e78a975_rw_1920.png?h=cbd18ef9c78042131d2ef79afbce9a50)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/28feeec0-4e4c-4e85-ab82-97d1f8bca338_rw_1920.png?h=a4799c774d32652767a8d74b4abd2381)
A brand with a history of fabulous parties knows that the best events are not without some recommended etiquette.
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/41f928a9-1553-4635-afb6-051f49a52e4c_rw_1920.png?h=f0ef3efd496f26a69abf0df21d6c4ee0)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/5ff93de4-bd55-4d37-b01c-9b6a5ea6975c_rw_1920.png?h=fc3542cc32d048ce4247ec165ed0ff01)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/a104210b-4e7c-40b5-9ed0-e38f41fb24b3_rw_1920.png?h=2c734e2df733f92445bec7d7311ac6ba)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/051426f1-582f-4764-a80a-9601ca1b4848_rw_1920.png?h=8337d89aabf07ac3b4fbccf119b00d13)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/4ccfd387-3aba-4947-9ea2-122978ca8ee7_rw_1920.png?h=af1e9479f294e7032aefff6b2567fe84)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/649ee085-948d-4b53-90ff-257a7a2e2941_rw_1920.png?h=eb7d7c9a70b66c428d89632f267a43ca)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/f3469c4d-3a7f-479b-9f3c-2f40c2e468d6_rw_1920.png?h=fefce61780c43a712a3b5d7b6a5470dc)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/517f1d46-2a5d-40e3-b5a5-85069d3102fe_rw_1920.png?h=14abb4b36e4b5a082f2e7a9ba7a1827b)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/4d52288e-7d9b-46f3-914d-536fe15a7abe_rw_1200.png?h=95799795a51540bf30fc4a59deb0b3b6)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/38acea64-2d77-4493-a080-3228d2db3514_rw_1920.png?h=831faa0bd8c8a705e15d520f03d89fa1)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/3e89066b-cf3e-4d70-a1c2-765e893f5b25_rw_1920.png?h=c999799feda9db86e202dd4ee61bd52f)
A proudly crumb-prone granola bar brand teamed up with a well-traveled boot brand to encourage sustainable hiking practices.
![My fashion design debut](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/678a6d98-57bd-4585-aa0b-0e8b3bb9e897_rw_1920.png?h=b45ca4b8c7f57556ac098c2d54b67cef)
My fashion design debut
![Complete with seed-lined pads!](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/b58a370b-a31e-49b1-a8b8-1c1a31e91a67_rw_1200.png?h=b93f70f92b6fa8c206cdd4782b68627d)
Complete with seed-lined pads!
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/cdaeeaf9-f86a-42bf-9922-7b6b18dcbbe3_rw_1200.png?h=a8903801e5fd12abca36be21d144d821)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/cbd2bb13-bf6a-4f38-8299-89d0c4b8aae2_rw_1920.png?h=ad0213aab9a6e620e347f7caeb4f4860)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/ab22c3c4-5979-4dfd-9c5e-e6f23502330a_rw_1920.png?h=9922e8eaca6c536809214bdf9ca4c0c4)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/05752069-db8a-495f-8404-bc842af0cf3f_rw_1200.png?h=dc0ece616463cb29db7e1e970def4e7d)
An all-natural cat litter brand celebrates the quirky places cats go, inspired by vintage travel posters.
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/1211452a-479a-4f79-afc6-0cd55611a204_rw_1920.png?h=6a8aaa9a3f25a751e669b991116d419a)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/24e23fe6-803e-43a9-bf57-9ab9dc91364f_rw_1920.png?h=abbc2e7616b7e9bec1328fcb66181510)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/e9bd9c79-654c-48a7-9236-16351cc27b02_rw_1920.png?h=a31c879742aef09c0f1a229854d3978b)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/982aff65-0638-4ff4-a322-552b572cd902_rw_3840.png?h=522523445ee18b019f291ae3fdea635c)
![](https://cdn.myportfolio.com/b529650418a18c697963d167ac999ab4/da89cd87-da94-4e02-9f49-1594e107ade9_rw_3840.png?h=cc8d3302afbf95d3d99e1080695c614c)
Thank you for making it this far! You rock.